Hashtags on Social Media

Hashtags Tips & Tricks

Hashtags are used on multiple social media platforms and have become a way not only to organize and classify content but also to express individuality and create recognition. If you’re a brand, hashtags can help you build brand awareness, connect with your target audience, and start participating in conversations related to your products.

Using popular hashtags in your industry and posting relevant content can help you improve customer engagement and attract followers to your social media page.

  1. Use specific hashtags

   Ensure that the hashtags you use are directly related to what you’re promoting. Be simple and direct. Using general hashtags is less likely to gain followers and your content won’t stand out.


  1. Use hashtags similar to your competitors

   This trick helps you determine which hashtags get more attention than others. You can understand what your future clients are talking about and what hashtags they use. You might even discover new hashtags that you haven’t seen or used before.


  1. Research and discover the most popular hashtags

   Find out which hashtags are most frequently used by collaborators/competitors in your field and which ones match your promoted content. Your hashtags should be relevant and contain keywords that users search for. Humor is a popular communication tool and should reflect your brand or company profile. One of the best ways to find the most popular hashtags is to follow Instagram accounts with similar audiences. You can also browse through posts containing hashtags you currently use successfully to see what other hashtags are used that you haven’t tried yet.


  1. Create relevant, non-branded hashtags

   Make it easy for users to find you by using a hashtag that describes your content. Relevant tags will help attract new visitors who have a genuine interest in your content and will start appreciating and commenting on it. You don’t have to mention the brand name in the tags. They should represent your brand in a special and unique way. These tags are also great for campaigns and content contests. Branded hashtags are also very useful for increasing awareness of your initiatives.


  1. Don’t Overdo It! „Less is More”

   Keep it short and to the point. It’s simple: no one wants to type a ton of characters to find a single topic. Hashtags should make things easier to find. Social media marketers can leverage hashtags to reach a wide audience. Use them carefully and correctly, and you’ll see the difference.


Most commonly used hashtags in B2B marketing strategy